{"product_id":"plant-extract-hair-dye","title":"Plant Extract Hair Dye","description":"\u003cp\u003ePlant-based color formulas can leave textured hair feeling brittle and stripped, but this dye uses plant extracts to deposit rich pigment while maintaining moisture and elasticity. Most conventional dyes rely on harsh chemicals that compromise curl pattern and scalp health, especially for thick and coily hair. This formula prioritizes both color payoff and fiber integrity, so you're not trading vibrant results for texture damage.\u003c\/p\u003e\u003cp\u003eThe plant extract base conditions while it colors, meaning your curls stay defined and bouncy instead of matted or frizzy post-application. The formula contains natural antioxidants that extend color longevity between touch-ups, reducing how often you need to process your hair. Plant extracts also tend to be gentler on sensitive scalps, which matters when you're applying color close to the root zone on textured hair. The conditioning agents work directly into the hair shaft, so you skip the separate deep conditioning step most color-treated curls demand.\u003c\/p\u003e\u003cp\u003eEach box contains one 5oz tube of plant extract dye, a plastic mixing bowl, a silicone application brush, and a patch test packet. The formula is ammonia-free and develops in 35-45 minutes depending on your starting shade and desired depth. The tube yields enough product for shoulder-length to mid-back hair with medium to thick density; longer or denser hair may require two boxes.\u003c\/p\u003e\u003cp\u003eThis works well for someone refreshing a fade between professional colorist visits or doing a full coverage application at home without the scalp sensitivity that usually follows. It's also practical for those who color their own hair regularly and need a low-damage option that won't compromise curl definition over time. If you've previously experienced breakage or dryness after coloring, this gentler formula reduces that risk while still delivering noticeable color change.\u003c\/p\u003e\u003cp\u003eThe dye stains easily, so use old towels during application and rinse with cool water to seal the cuticle. Avoid shampooing for 48 hours post-color to allow the pigment to fully set. ThickRoots offers a 30-day satisfaction guarantee on all color products.\u003c\/p\u003e","brand":"Thick Roots","offers":[{"title":"Natural Black","offer_id":53911353589984,"sku":"CJYD279449001AZ","price":16.0,"currency_code":"CAD","in_stock":true},{"title":"Dark Brown","offer_id":53911353622752,"sku":"CJYD279449002BY","price":16.0,"currency_code":"CAD","in_stock":true},{"title":"Chestnut Brown","offer_id":53911353655520,"sku":"CJYD279449003CX","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/5049\/8272\/files\/ab87ffd8-1faf-46be-81c5-b8da7829f580.jpg?v=1786357621","url":"https:\/\/thickroots.com\/products\/plant-extract-hair-dye","provider":"Thick Roots","version":"1.0","type":"link"}